BLACKBURN, Lancashire, June 30, 2011 /PRNewswire/ — Totally Wicked E-liquid is celebrating the takeover of a UK Electronic cigarette Company with a huge month long sale. Timed to coincide with American Independence Day, this is a significant milestone in the company history.

Formed in the UK, Totally Wicked quickly became a company and brand that customers trusted. Humble in its origins and providing a limited range of electronic cigarettes and e-liquid, Totally Wicked E-liquid Inc (TWEL), as the USA Company was to be known, quickly established its market presence and identity. TWEL was the first electronic cigarette company to open a Vapers’ Lounge in Bradenton, Florida; this was the world’s first dedicated facility for the E-cigarette user to enjoy vaping in a communal space.

The journey for TWEL has not been easy. With the ever-present threat of punitive regulations or even prohibition hanging over the business, TWEL eventually achieved a ground breaking explicit importation sanction from the FDA. This month marks a significant milestone in the growth of the USA business; in July TWEL will buy, for an initial consideration of approximately $7.5m, PillBox38(USA) and will become an autonomous USA incorporated company responsible for and owning all business functions and value streams. The company will be more appropriately structured and prepared for its next phase of growth, which is to invest in its ‘Reselling Scheme’ to enable its comprehensive range of products to be offered beyond the web, to all 50 states using a network of affiliated resellers.

This corporate action will importantly allow for TWEL to drive further improvements into the service and value it offers to its growing customer base. With revenues in the USA forecast to exceed $10m this financial year and brand revenues globally to top $20m in the year to April 2012, Totally Wicked is a story that illustrates how entrepreneurial spirit, supported by passionate customer service ethics and quality products can build opportunity and value.

To mark this important company moment and to thank all its customers that have been part of this on-going story, Totally Wicked will be holding a month long sale with 30% off all website products in both the UK and USA.

http://www.totallywicked-eliquid.com/

SOURCE Totally Wicked E-liquid