BOSTON, Sept. 7, 2011 /PRNewswire/ — ConnectEDU, the leader in web-based college and career access solutions, today announced that it acquired the Enrollment and Retention division of EducationDynamics, higher education’s leading technology and services company dedicated to helping colleges and universities find, enroll, and retain students.

The acquisition strengthens the team behind ConnectEDU’s Connect! Platform, a first-of-its-kind web solution that supports students – and their teachers and counselors – from high school to college to career.

The acquired division specializes in providing technologies and content development services to colleges and universities that allow them to support, guide and interact with students from their first point of contact, through the admissions process, academic life, career placement, and beyond. As a result, ConnectEDU will deliver unmatched resources and tools to students, their high school support networks and the institutions that will guide them through their next phase of education and into career paths.

“ConnectEDU’s mission is to provide learners with a single online source for making and managing 100% of the decisions that impact their lives, where decisions about their education, career and finances intersect. No longer can learners simply expect to go to college, be successful, graduate, and realize the American Dream. Students and those supporting them need help,” said Craig Powell, CEO of ConnectEDU. “Today, we celebrate the robustness of the Connect! platform and our ability to provide learners with the tools and resources they need to make smart, informed decisions on the Learner Pathway™ and in their relationships with those who support them.”

Existing EducationDynamics customers will enjoy not only the same products and services they are accustomed to, but also the broad resources of ConnectEDU. They will retain the same account manager with whom they have an established relationship.

As John Mathew, President of the Enrollment and Retention division pointed out, “ConnectEDU is such a smart fit for us and our clients. With them, we have a partner who is committed to the students and institutions we’ve been serving for more than a decade. ConnectEDU is committed to investing in the type of research and development that can move the needle for our clients, and their relationships with employers gives students a leg up as they begin their job search and post college planning.”

To date, ConnectEDU has successfully acquired and integrated a number of best-in-class companies and products. The company also partners with market leaders that service specific aspects of a learner’s pathway. Most recently, ConnectEDU was selected by San Francisco Unified School District to implement the Connect! Platform and was featured in Washington Monthly Magazine for the company’s work with Miami-Dade School District, which is the fourth largest school district in the United States, and Yale University.

About ConnectEDU:

ConnectEDU, Inc. is the web-based leader in empowering learners to manage their education, launch their careers, and secure a more stable financial future. Created, developed, and run by people who have worked in every area of college counseling, admissions, and career development, ConnectEDU uses information technology to connect real learners and real data with real colleges, and real career opportunities. ConnectEDU makes the college admissions process simpler, more efficient, more reliable, and more effective. ConnectEDU’s approach gives every learner, from every neighborhood across the country, the best opportunity to achieve their dream of a college education and promising career. To learn more about ConnectEDU, visit www.connectedu.com.

About EducationDynamics:

EducationDynamics is higher education’s leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including: EarnMyDegree.com, EducationConnection.com, eLearners.com, GradSchools.com, StudyAbroad.com, TestDriveCollege.com and its special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its web-based inquiry management system. Through Aslanian Market Research, the company brings a decade of proprietary research, unparalleled market and student intelligence and best practice insights to its clients. For more information, visit www.educationdynamics.com.

SOURCE ConnectEDU