Is Sun Life Financial (SLF) a Solid Value Investor Pick Now?

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Value investing is easily one of the most popular ways to find great stocks in any market environment. After all, who wouldn’t want to find stocks that are either flying under the radar and are compelling buys, or offer up tantalizing discounts when compared to fair value?

One way to find these companies is by looking at several key metrics and financial ratios, many of which are crucial in the value stock selection process. Let’s put Sun Life Financial Inc. SLF stock into this equation and find out if it is a good choice for value-oriented investors right now, or if investors subscribing to this methodology should look elsewhere for top picks:

PE Ratio

A key metric that value investors always look at is the Price to Earnings Ratio, or PE for short. This shows us how much investors are willing to pay for each dollar of earnings in a given stock, and is easily one of the most popular financial ratios in the world. The best use of the PE ratio is to compare the stock’s current PE ratio with: a) where this ratio has been in the past; b) how it compares to the average for the industry/sector; and c) how it compares to the market as a whole.

On this front, Sun Life Financial has a trailing twelve months PE ratio of 12.03, as you can see in the chart below:

This level actually compares favorably with the market at large, as the PE for the S&P 500 stands at about 19.54. If we focus on the long-term PE trend, Sun Life Financial’s current PE level puts it above its midpoint of 11.67 over the past five years, with the number having risen rapidly over the past few months. However, the current level stands below the highs for the stock, suggesting that it can be a solid entry point.

Moreover, the stock’s PE also compares favorably with the Zacks Finance Market sector’s trailing twelve months PE ratio, which stands at 14.58. At the very least, this indicates that the stock is relatively undervalued right now, compared to its peers.

We should also point out that Sun Life Financial has a forward PE ratio (price relative to this year’s earnings) of 12.21, so it is fair to expect an increase in the company’s share price in the near future.

P/S Ratio

Another key metric to note is the Price/Sales ratio. This approach compares a given stock’s price to its total sales, where a lower reading is generally considered better. Some people like this metric more than other value- focused ones because it looks at sales, something that is far harder to manipulate with accounting tricks than earnings.

Right now, Sun Life Financial has a P/S ratio of about 0.91. This is much lower than the S&P 500 average, which comes in at 3.38 right now. Also, as we can see in the chart below, this is well below the highs for this stock in particular over the past few years.

Broad Value Outlook

In aggregate, Sun Life Financial currently has a Value Score of B, putting it into the top 40% of all stocks we cover from this look. This makes Sun Life Financial a solid choice for value investors.

What About the Stock Overall?

Though Sun Life Financial might be a good choice for value investors, there are plenty of other factors to consider before investing in this name. In particular, it is worth noting that the company has a Growth Score of D and Momentum Score of B. This gives SLF a Zacks VGM score — or its overarching fundamental grade — of C. (You can read more about the Zacks Style Scores here >>)

Meanwhile, the company’s recent earnings estimates have been disappointing. The current year consensus estimate declined 1.6% in the past two months, whereas the full year 2020 estimate fell 0.24%. You can see the consensus estimate trend and recent price action for the stock in the chart below:

Sun Life Financial Inc. Price and Consensus

Owing to such bearish estimate trends, the stock has a Zacks Rank #3 (Hold), which is why we are looking for in-line performance from the company in the near term.

Bottom Line

Sun Life Financial is an inspired choice for value investors, as it is hard to beat its incredible lineup of statistics on this front. However, with a Zacks Rank #3, it is hard to get too excited about this company overall. In fact, over the past two years, the broader industry has underperformed the market at large, as you can see below:

So, value investors might want to wait for estimates and analyst sentiment to turn around in this name first, but once that happens, this stock could be a compelling pick.

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