PARIS, July 5, 2011 /PRNewswire/ —

Publicis Groupe (Euronext Paris: FR0000130577) announced today
the closing of its acquisition of Rosetta. The transaction was
subject to customary closing conditions, including clearance under
the HSR act.

Publicis Groupe acquired Rosetta for US$575 million in cash
paid out of Publicis Groupe’s cash reserves. Under the terms of the
agreement, Rosetta’s manager-shareholders may also receive a
potential deferred payment in 2014 based on the agency’s
performance in 2011 – 2013.

Rosetta will operate as an autonomous, stand-alone brand within
Publicis Groupe under the leadership of its founder & CEO Chris
Kuenne, who will remain at the head of the agency, reporting to
Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe.

The addition of Rosetta to Publicis Groupe’s other digital
businesses – which include Digitas, Razorfish and Publicis Modem –
will strengthen its position as a world-leading digital
communications group. The acquisition of Rosetta will increase the
Groupe’s digital business to account for slightly over 30% of total
revenue.

The Publicis Groupe consolidated financial statements will
include Rosetta’s operations as of July 1^st, 2011.
Organic revenue growth figures will exclude the revenue achieved by
Rosetta until one calendar year after consolidation of the newly
acquired entity (i.e., as of June 30^th, 2012).

This acquisition is consistent with Publicis Groupe’s target to
increase its revenue derived from digital (28% in 2010) to 35% over
the next three years.

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange –
FR0000130577 – and part of the CAC 40 index] is the world’s third
largest communications group. With activities spanning 104
countries on five continents, Publicis Groupe employs approximately
49,000 professionals and offers local and international clients a
complete range of advertising services through three global
networks: Leo Burnett, Publicis, Saatchi & Saatchi, and
numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty,
and Kaplan Thaler Group. VivaKi combines digital and media
expertise, allowing clients to connect with consumers in a holistic
way, with Starcom MediaVest Group and ZenithOptimedia worldwide
media networks; and interactive and digital marketing led by
Digitas and Razorfish networks. VivaKi develops new services,
tools, and next generation digital platforms. Publicis Groupe
offers healthcare communications with Publicis Healthcare
Communications Group (PHCG, the first global network in healthcare
communications). And with MSLGROUP, one of the world’s top five PR
and Events networks, also provides expertise in corporate and
financial communications, public affairs, branding, and social
media marketing.

Website: http://www.publicisgroupe.com
| Twitter: @PublicisGroupe | Facebook: http://www.facebook.com/publicisgroupe

About Rosetta

Rosetta is currently ranked by Ad Age among the top US digital
agencies and was recently named the #1 Agency to Watch in Ad Age’s
Agency A-List. Engineered for the connected world, Rosetta was
founded in 1998 to pilot brands through an ever-changing marketing
landscape and drive measurable business impact. Rosetta enables
brands to transform their marketing through the discovery of unique
insights about their best consumers’ wants and needs and then
translates those insights into more personally relevant experiences
enabled by technology across all touch points and over
time. Rosetta recently acquired LEVEL Studios, a leader in
combining content, platforms and devices to create engaging total
user experiences.

Rosetta has deep industry expertise in Healthcare, Consumer
Products & Retail, Financial Services, Consumer Technology, B2B
and Travel & Hospitality. Rosetta is headquartered in
Princeton, NJ, with additional offices across North America in New
York, Cleveland, Boston, Chicago and Toronto. The addition of
LEVEL Studios, a Rosetta Company, adds west coast presence to
Rosetta’s footprint with offices in Los Angeles, San Luis Obispo
and San Jose.

For more information, visit http://www.rosetta.com

CONTACTS:

Publicis Groupe
Peggy Nahmany, Corporate Communication
+33(0)1-44-43-72-83
Martine Hue, Investor Relations
+33(0)1-44-43-65-00

Rosetta
Kate Clegg +1-216-896-8961

SOURCE Publicis Groupe