EL PASO, Texas, Dec. 20, 2018 /PRNewswire/ — Novamex today announced the purchase of Tio Gazpacho, an award-winning drinkable soup company with flavors inspired by Spain. Novamex is a leading importer and marketer of Mexican soft drinks and groceries in the U.S., and is rapidly becoming a platform for the growth and development of natural and organic beverages.

“We’re thrilled to welcome the Tio brand to the Novamex family,” said Luis Fernandez, chief executive officer of Novamex. “Consistent with our Be Super Good and Stay Unique manifesto, we believe Tio’s fresh, flavorful, and portable products serve today’s consumer in a differentiated way.”

Tio Gazpacho was founded by Austin Allan after he spent four years living abroad in Spain. Enamored with the country’s way of life and love of chilled soup, Austin knew that gazpacho could be a great way to bring a little bit of Spain to the U.S. while creating a product as delicious as it is healthy. After partnering with Michelin-starred chef and restaurateur Jos Andr s, Tio has expanded its line to five unique flavors of portable chilled soup that are now sold in the Northeast, West Coast and Chicago Markets and online at Amazon.com.

Tio Gazpacho had previously raised funds from 301 INC, General Mills’ business development and venture capital arm, CircleUp Growth Fund and other investors.

“As one of Tio’s early investors, Novamex embraced the vision and promise of the brand, understanding what today’s consumers are looking for, and how Tio delivers on that promise,” said Matt Merson, VP and General Manager, of Tio. “Now Novamex’s full ownership and support will allow us to accelerate the distribution and availability of Tio, while optimizing the full synergistic structure of our new parent company”.

Jim Tonkin, who served as chairman of Tio’s board added, “I wish to thank all those who supported Tio with their investment capital and energy, including 301 INC who were indispensable in getting us to the point we are in today. With the brand now stewarded by Luis and his team of talented executives at Novamex, Tio’s future is in great hands.”

For more information please visit www.tiogazpacho.com..

About Tio Gazpacho
Launched in 2014 and made with fresh, simple ingredients, the Tio Gazpacho line features five different varietals that range from classic to inventive. Shortly after its launch, Tio earned the attention of Michelin-starred chef and restaurateur Jos Andr s, who today serves as a brand partner. Tio is available in markets across the US through channels including everything from fast casual chains to Whole Foods Markets.

About Novamex
Novamex markets a variety of Mexican food and beverage brands including Jarritos, Sidral Mundet, Sangria Señorial; each brand being a leader in its category in Mexico and widely recognized by Mexican-American consumers in the US. Novamex owns most brands and distribution rights to the remaining brands in the US through partnerships, and long-term distribution contracts. The company was founded in 1987 with its founder’s vision to offer its products to families in the United States. Novamex’s success is due to a wide knowledge of its consumers’ preferences and a philosophy of investing in brands for the long-term through a fully integrated marketing strategy for its ever-evolving consumer.

MEDIA CONTACTS:
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lbarron@steaz.com

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SOURCE Novamex