DALLAS, Dec. 20, 2018 /PRNewswire/ — Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce a partnership between its client, Body Spa, Inc., and West Lane Capital Partners. The deal closed November 9, 2018.

Body Spa, Inc., headquartered in Las Vegas, Nevada is a multi-location provider of facilities and services to independent operators and business owners in the broader health, wellness and beauty industries. The company rents booths, private rooms and open workspaces, as well as provides support and services to a wide variety of independent professionals. These professionals provide a wide range of services including acupuncture, microblading, eyelash extensions, massage, skin treatment, physical therapy, nail sculpting and hair styling.

West Lane Capital Partners is a private investment firm that partners with entrepreneurs and management teams to invest in lower middle-market companies. In addition to providing capital, they are actively engaged partners across the strategy, operations and finance functions within their portfolio businesses.

The firm focuses on control investments in the consumer, food & beverage, broader manufacturing, and the financial and business services sectors, and its experience allows them to invest in both successful growing businesses, as well as more difficult and complex situations. The firm is focused on working with portfolio companies and their management teams to create specific investment structures that best meet everyone’s long-term needs and objectives. For more information, visit www.westlanecap.com.

Generational Equity Senior Managing Director Stephen Crisham’s team, led by VP Chad Comroe, successfully closed the deal. Executive Managing Director Randy Kamin established the initial relationship with Body Spa.

“The Body Spa is a well-established business that has strong local recognition, and it was important for us to find a partner that could help take it to the next level,” said Comroe. “The combination of The Body Spa and West Lane Capital Partners is an exciting development in the beauty salon industry, and I look forward to seeing what they can accomplish together.”

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), DealForce and Talis Advisors are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing merger, acquisition and strategic growth advisory services. Their four-step approach features exit planning education, business valuation, value enhancement strategies, and M&A transactional services.

The M&A Advisor named the company the 2016, 2017 and 2018 Investment Banking Firm of the Year. For more, visit the https://www.genequityco.com/ or the Generational Equity press room.

For more information:
Carl Doerksen
972-232-1125
cdoerksen@generational.com

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SOURCE Generational Equity