SAN ANTONIO, Nov. 28, 2018 /PRNewswire/ — San Antonio-based ArchPoint Group, a global products and professional services company, has acquired Watusee Foods. This acquisition aligns with ArchPoint’s new business strategy to invest in small brands with great opportunity and bring them to market with strong cross-functional expertise in sourcing, sales, warehousing, branding and marketing.

Watusee Foods was founded by Jimmy Edgerton and Greg Katz in 2013, to create a portfolio of clean label, limited ingredients snack foods with transparency – “What you see is what you get.” Today, their line includes an organic, gluten-free breadcrumb alternative called Chickpea Crumbs, and crispy and popped snacks called Chickpeatos™ and Popped Chickpeatos™. These products are available in select regional and mass retailers and online through Amazon and their website, www.watuseefoods.com.

“Applying ArchPoint’s capabilities in brand development, marketing, sourcing, sales and supply chain to Watusee’s mission and innovation creates the kinds of synergies required to grow Watusee brands and generate value for customers, investors and employees,” said ArchPoint CEO Jesse Edelman. “We are excited to be involved in one of the fastest growing categories, healthy snacks,” said Edelman.

The goal of the ArchPoint and Watusee team is to expand distribution with the current product selection, bring new products to market and build the brand with new positioning and a strong, omni-channel marketing approach.

“We took our time looking for the right strategic partner and ArchPoint was the clear favorite,” said Watusee co-founder Jimmy Edgerton. “We sought a partner with deep consumer packaged goods experience and capabilities who was also passionate about our social and health mission. We got all that with ArchPoint,” said Edgerton who is also a personal trainer and certified nutritional consultant.

About the Company

ArchPoint is a products and professional services company. ArchPoint’s products are distributed nationally and regionally in mass, grocery and ecommerce channels. ArchPoint’s subsidiaries ArchPoint Sales and ArchPoint Consulting work with a variety of large and mid-size clients to execute their sales strategies, incubate their brands and develop and execute their business strategies.

CONTACT: Madison Rohde
(210) 462 – 9620
contactus@archpointgroup.com

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SOURCE ArchPoint Group