SANTA ROSA, Calif., Aug. 1, 2018 /PRNewswire/ — Think Tank Photo Inc. (“Think Tank”) and MindShift Gear LLC (“MindShift”), innovators in premium camera bag design, today announced the merger of the two companies, creating an integrated product suite for professional and advanced photographers. The merger is effective today, and the companies have immediately combined their business operations.

The combined company will be privately held and operate under the Think Tank brand. MindShift will continue as a distinct product line for outdoor photography bags and accessories. Doug Murdoch, Think Tank’s founder, president, and lead designer, will continue as Chairman of the Board and president of the combined company. Corporate headquarters will remain in Santa Rosa, CA.

“We celebrate a milestone today as we formally join two of the top brands in camera bags and photo accessories, Think Tank and MindShift,” said Doug Murdoch. “Combined under the Think Tank umbrella, and with MindShift’s powerful position in the outdoor photography market, we will draw on our decades of experience to push the boundaries of carrying solutions and enhance our reputation as The Choice of Working Professionals.”

Over the past 15 years, Think Tank and MindShift have delivered some of the most innovative and successful carrying solutions addressing the needs of professional and serious photographers and videographers. These solutions cover the full spectrum of a photographer’s needs including genre-specific features, transportation needs and rapid access to camera gear – enabling them to “Be ready before the moment.”™

Murdoch continued, “Both Think Tank and MindShift are growth companies focused on chasing an enormous opportunity ahead of them. By combining operations for both companies, we can streamline access to our complete product line, making it easier for our international distributors and retail partners to do business with us.”

Combined, Think Tank and MindShift products can be efficiently distributed throughout the world and in hundreds of retailers in the United States.

ABOUT THINK TANK
Headquartered in Santa Rosa, California, Think Tank (www.thinktankphoto.com) is a group of designers and photographers focused on studying how photographers work, and developing inventive new carrying solutions that meet their needs. They are dedicated to using only the highest quality materials and design principles, and employing materials that are environmentally sustainable.

CONTACT:
Brian Erwin
866-558-4465
Brian_Erwin@thinktankphoto.com

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SOURCE Think Tank Photo