CHRISTIANSBURG, Va., Feb. 26, 2018 /PRNewswire-iReach/ — Following his graduation from Stanford University, Jerry Yang reassessed the palatability and ease of marketing on his website “Jerry’s Guide to the World Wide Web,” and decided to change the name. Today, we know this mouthful simply as Yahoo!. In the world of business, changing the name of an organization as its scope of service changes is a widespread practice.

First Team Nissan took a similar step at the end of last month when it unveiled its new name and consequential geographic focus. The decision to change the name from First Team Nissan of Christiansburg to First Team Nissan of New River Valley is one that dealership executives hope will lead to a greater inclusivity for shoppers and Nissan owners in the New River Valley region.

First Team Nissan of New River Valley sales and service staff remain committed to their “Good People…Great Values” mission statement in their home city of Christiansburg. With the dealership’s name change, they hope to expand this unique, values-driven approach to the entire New River Valley.

New River Valley communities such as Blacksburg, Floyd, Giles, Dublin, Radford, Pulaski and more will benefit from First Team Nissan of New River Valley’s uncommonly-honest approach to new car sales and service. Now more transparently available to shoppers in communities beyond Christiansburg, this set of values are summarized on the dealership’s “Our Pledge” page.

With a name change being officially completed, dealership staff are excited to continue updating online and physical collateral to include the new purpose-driven moniker. Car shoppers in the New River Valley and beyond are encouraged to join the dealership in excitement over the rollout of the new name by visiting the dealership’s website, www.firstteamnissannrv.com, a chance visit to which may lead to the first public sighting of the forthcoming logo.

Shoppers with questions about First Team Nissan of New River Valley’s focus or service area are encouraged to call the dealership sales team directly at 540-382-2903. First Team Nissan of New River Valley is located at 2130 N. Franklin St. in Christiansburg.

Media Contact: James Nardo, First Team Nissan of New River Valley, (540) 293-3530, JNardo@firstteamauto.com

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SOURCE First Team Nissan of New River Valley