PITTSBURGH, Oct. 30, 2017 /PRNewswire/ — Z Brand Group today announced its acquisition by former C-leveled executive Jeff Lizik, who has been President & CEO, effective October 1, 2017. Mr. Lizik’s vision for Z Brand Group will help advance the firm’s mission to become a fully-integrated digital marketing firm, growing from being a more traditional advertising agency to one that also focuses on channel optimization.

Commenting on the acquisition, Jeff Lizik said, “Z Brand Group is in a unique position to grow by virtue of its size, reputation and client base. Z Brand Group will now offer a complete suite of digital marketing services that will include a fully transparent system of digital advertising client spending, while providing top level creative and precision in implementation. The firm will continue to create digital, online, social media, broadcast, video and traditional print advertising, as well as design products.”

Z Brand Group founder Goldie Ziskind Ostrow said, “I am thrilled to know that Z Brand Group will embark on a highly competitive direction with a team of very experienced digital strategists. Jeff will take the agency to the next generation of digital products for clients and offer digital services that optimize all of a client’s channel opportunities for reaching audiences with effective frequency and efficient investing in their brands.”

“Since joining Z Brand Group last March, with a stellar team of digital marketing specialists, Jeff has already had a significant impact on our growth and service offerings, ” added Ostrow.

Joining Jeff will be a group of former C-leveled staff, Z Brand’s existing staff, three individuals from other creative ad agencies and Goldie Z. Ostrow who will continue to play a key role in business development. The firm has a staff of 16.

Terms of the acquisition were not disclosed. The firm’s clients include: Peoples Gas, Pennsylvania Coalition Against Domestic Violence, Federated Investors, Gold’s Gym, Conduent, Vector Security, Pittsburgh Action Against Rape (PAAR) and Mario Lemieux Foundation.

Established in 2009, Z Brand Group is an award-winning full-service marketing and advertising agency located in downtown Pittsburgh’s historic Gulf Tower. Z Brand Group is registered as a small business enterprise. Z Brand Group provides experience and expertise in strategic integrated marketing, public relations, advertising, branding, digital, SEO and SEM, and corporate communications. We have a strong focus on all digital elements including SEO/SEM, social media platforms, and website development and design.

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SOURCE Z Brand Group