Acxiom Corp. ACXM recently announced that it has been selected by Michaels Stores Inc, a specialty retailer of arts and crafts in North America, to provide data driven marketing solutions for a personalized customer experience.
"Acxiom connects our marketing and advertising ecosystem at the data layer. This will help us improve our customer engagement, increase the relevance of our customer communication, and enable us to more fully measure the effectiveness of our marketing programs", stated, Steve Carlotti, EVP – Marketing, The Michaels Companies Inc.
Acxiom has a strong foothold in the database marketing industry. It offers tailored strategies to improve people-based marketing capabilities. With customers ranging from hand bag maker, Lulu Guinness to Hearst Magazines, a publisher of monthly magazines in the U.S, Acxiom’s customer base is quite diverse.
We believe this has been a tailwind for the company as the stock outperformed the Zacks IT Services industry in the past one year. While the industry gained 14.7%, the stock returned 21.8% over the same time period.
Opportunities in the Industry
Marketing technologies based on data-mining and analytics of publicly available information are one of the major insightful ways of managing customer interactions in the present scenario. With more companies opting for digital marketing, its prospects appear pretty strong.
With the recent launch of IdentityLink by Acxiom’s LiveRamp, the company has strengthened its place. The platform provides an omni-channel view of the consumer, thereby improving customer targeting and personalization process. It is believed to have provided Acxiom an edge over other players.
Acxiom’s revenues increased 4% year over year to $880 million in fiscal 2017. This growth can be attributed to digital and database marketing technologies.
Zacks Rank and Stocks to Consider
Acxiom currently has a Zacks Rank #4 (Sell)
Better-ranked stocks in the broader sector include Applied Optoelectronics, Inc. AAOI, Applied Materials, Inc. AMAT and Agilent Technologies, Inc. A. While Applied Optoelectronics and Applied Materials sport a Zacks Rank #1 (Strong Buy), Agilent carries a Zacks Rank #2 (Buy) . You can see the complete list of today’s Zacks #1 Rank stocks here.
Long-term earnings growth rates for for Applied Optoelectronics, Applied Materials and Agilent Technologies are currently projected to be 20%, 16.58%, and 9.65%, respectively.
Will You Make a Fortune on the Shift to Electric Cars?
Here's another stock idea to consider. Much like petroleum 150 years ago, lithium power may soon shake the world, creating millionaires and reshaping geo-politics. Soon electric vehicles (EVs) may be cheaper than gas guzzlers. Some are already reaching 265 miles on a single charge.
With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.
It's not the one you think.
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Be the first to comment