WPP plc WPPGY recently announced the acquisition of Viscira, a leading service provider of digital marketing and advanced media in the healthcare space, through its healthcare communications group, Sudler & Hennessey. The deal value remains under wraps.
Viscira designs and develops new media communication solutions and interactive software applications for the life-sciences industry. The San Francisco, CA-based company provides a set of programs that incorporate state-of-the-art technology to deliver engaging and memorable content via various electronic channels.
Viscira’s technological abilities in developing visually-stunning, interactive solutions for unique, differentiated, and compelling communication delivery for the life-sciences industry will augment WPP’s footprint in the pharmaceutical and healthcare markets in the U.S.
Sudler & Hennessey's full-service promotional and educational capabilities, strategic depth, and global reach, when combined with Viscira’s innovative services, will offer a creative and powerful healthcare communication system.
WPP’s Branding and Identity, Healthcare and Specialist Communications segment showed robust growth in the previous year with revenues of roughly $6 billion. The Viscira acquisition will further boost the company’s revenues.
Viscira provides its services to approximately 17 of the world’s top 25 pharmaceutical companies through more than 135 brands. This will help WPP expand its client base across the U.S.
In 2015, WPP completed 52 acquisitions worldwide to focus on new markets, new media and data investment management. The company has been focused on inorganic growth to expand its portfolio an increase its global client base.
As part of WPP’s healthcare segment, Sudler & Hennessey is one of the world's leading healthcare communications firms, developing strategic promotional and educational programs for a broad range of healthcare brands. In addition, the company provides strategic consultancy and communications support.
WPP carries a Zacks Rank #4 (Sell). Some better-ranked stocks in the industry worth a look include Marin Software Incorporated MRIN, YuMe, Inc. YUME and MDC Partners Inc. MDCA. Marin Software and YuMe both sport a Zacks Rank #1 (Strong Buy), whereas MDC Partners carry a Zacks Rank #2 (Buy).
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