Stamford-based Pitney Bowes Inc. PBI validated the effectiveness of its EngageOne Video. The company revealed that Barnhart Crane & Rigging Co. was successful in trimming it typical sales cycle by using the EngageOne Video services.
Barnhart, one of America's dominant lifting and logistics contractors, provides complex engineered solutions and caters to diverse industries like Nuclear, Chemical Process, Petroleum Refining, Power Generation, Accelerated Bridge and Wind Maintenance.
Consequently, the company needs to invest a lot of time cultivating and qualifying potential customers for organizing presentations to emphasize Barnhart’s distinctive capabilities. The demanding process calls for cumbersome coordination of resources to ensure that the meetings are relevant for both the company and the prospective customer.
By collaborating with Pitney Bowes and deploying EngageOne Video, Barnhart fashioned an interactive, customized video solution in order to demonstrate company information and relevant case studies to customers, making the interactive session almost a human-like experience.
The EngageOne Video greets customers by name and then asks them to choose their industry, job function and component replacement type. The viewer is then provided specific content in line with their interest, which can be accessed through personal computers, compatible mobile devices or smart televisions.
The use of EngageOne Video, in conjunction with direct mail marketing campaigns, has reduced Barnhart’s typical sales cycle. It enables Barnhart to sustain strong relationship with clients, and also delivering the interactivity of an onsite capabilities presentation. As a matter of fact, the video solution has generated roughly $85 million in sales opportunities for Barnhart, from over 7,000 video views from potential clients.
The company is well positioned to capitalize on the growing Digital Commerce Solutions space in 2016, and is expecting double-digit growth excluding the impact of currency. Moreover, Pitney Bowes recently boosted its EngageOne Video software solution through the Real Time Content acquisition.
Also, Pitney Bowes believes in implementation of “go-to-market” strategies in major markets, expansion of Presort Services network, robust pipeline of product launches and strategic acquisition of Borderfree, Real Time Content and Enroute Systems Corporation are expected to supplement top-line performance in 2016.
However, despite these positives, currency headwinds continue to pose a major threat to Pitney’s financial performance in the coming quarters. Additionally, the company’s top line has been suffering as two of its segments, namely Small and Medium Business and Enterprise Business Solutions, continue to chart weak growth.
Pitney Bowes currently has a Zacks Rank #4 (Sell). Better-ranked stocks in the broader computer & technology sector include Key Tronic Corp. KTCC, Electronics for Imaging, Inc. EFII and Analogic Corporation ALOG. All these stocks hold a Zacks Rank #2 (Buy).
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Be the first to comment