On Feb 29, Zacks Investment Research updated the research report on leading analytics and software-as-a-service provider Acxiom Corporation ACXM.
Over the years, Acxiom has emerged as a formidable player in the field of marketing services and technology. The company is including the latest digital platforms in its InfoBase platform to increase the accessibility of its products through various digital channels. These products provide Acxiom with a competitive edge in the industry, thereby improving its credibility ratings in the long term.
For augmenting its long-term margins, Acxiom is focusing more on its core competency areas by expanding its businesses across key regions. Additionally, the company’s newly-introduced customized product range is successfully catering to the needs of its clients. The company is now focusing on improving the functionality, while continuing to invest in product enhancement and connectivity. The company also announced a partnership with Salesforce.com to power its analytics cloud with its recognition capabilities, data assets and insights to power all major marketing applications and enterprise software companies with its data. Moving ahead, the company is likely to be benefited by its well-diversified business portfolio in terms of geographies, products and markets.
LiveRamp, an operating arm of Acxiom, recently collaborated with technology firm Adobe Systems Incorporated ADBE to offer an integrated marketing program for its clients. The strategic partnership will enable Acxiom to offer Adobe Marketing Cloud clients greater flexibility to execute seamless cross-channel marketing campaign for their consumers.
The newly-expanded partnership facilitates Adobe Marketing Cloud clients to improve their advertising campaigns by targeting the same audience with relevant messages across a broader set of digital channels including mobile, desktop, and addressable TV. This is likely to generate incremental revenues for the clients through higher customer reach and top-of-the-mind product recalls.
Acxiom currently has a Zacks Rank #3 (Hold). A couple of stocks in the industry that appear attractive at present are Barracuda Networks, Inc. CUDA and Sphere 3D Corp. ANY, both with a Zacks Rank #2 (Buy).
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