Ford Motor Co. F recorded a 20.4% year-over-year rise in sales to 101,500 vehicles in its 20 traditional European markets (Euro 20) in Nov 2015. With this, Ford’s monthly sales surpassed the industry sales growth of 13.9%. This was the automaker’s best November sales volume in Europe since 2009.
The year-over-year improvement in November sales was driven by higher sales of Ford’s new vehicles. In the first eleven months of 2015, the automaker’s sales increased 9.9% to 1,181,200 vehicles, higher than the industry sales growth of 9%.
Ford’s Euro 20 market share increased 0.4 percentage points to 7.9% in November, while it inched up 0.1 percentage point to 8.1% in the first eleven months of 2015. Year to date, Ford was the highest selling brand for commercial vehicles in Europe.
Ford’s sales in the higher value retail and fleet segments accounted for 78% of total passenger car sales in November, 5 percentage points higher than the industry average. Ford’s passenger car market share was 7% in November, up 0.3 percentage points year over year.
The automaker’s commercial vehicle sales surged 24% in November as well as in the first eleven months of 2015. Further, the market share of Ford’s commercial vehicles improved 0.7 percentage points to 13.3% in November and 1.3 percentage points to 12.7% year to date, the best since 1996.
Ford plans to launch five all-new or revamped vehicles in Europe over the next three years which should drive sales in the future. The first of these vehicles will be the Edge large SUV, slated to launch in early 2016.
Zacks Rank
Ford currently carries a Zacks Rank #3 (Hold). Better-ranked automobile stocks include General Motors Co. GM, O'Reilly Automotive Inc. ORLY and U.S. Auto Parts Network, Inc. PRTS. All these stocks carry a Zacks Rank #2 (Buy).
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