Wyndham Worldwide Corporation’s WYN Wyndham Vacation Rentals recently inked a global distribution agreement with The Priceline Group Inc.’s PCLN Booking.com. Per the deal, Wyndham's vacation rental brands – Landal GreenParks, Novasol, Hoseasons, cottages.com and Wyndham Vacation Rentals North America – can use the Booking.com site and apps as distribution channels for its properties.
This deal comes at a time when rapid technological changes and evolving consumer preferences – as more guests book hotels and vacation rentals online – are making it necessary for hoteliers to invest in technological upgrades.
Customers typically take a cross-platform approach in travel, with most starting out on their mobile devices and completing the booking process on larger screens. This is where Wyndham Vacation Rentals stands to gain through Booking.com. All the brands of Wyndham Vacation Rentals will be available on the same platform making it convenient for guests to book their stay.
Some brands of Wyndham Vacation Rentals have already been working with Booking.com over the past couple of years in Europe and the new deal would further cement the partnership. Through the new agreement, Wyndham Vacation Rentals would be able to drive higher occupancy for its brands by leveraging Booking.com’s huge customer base. Further, Booking.com provides a good platform for Wyndham Vacation Rentals to promote its brands globally.
Wyndham carries a Zacks Rank #2 (Buy). Other stocks in the same sector that look attractive at the current levels are Intrawest Resorts Holdings, Inc. SNOW, and Belmond Ltd. BEL. Both these stocks have the same Zacks Rank as Wyndham.
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