Software developer Microsoft Corporation (MSFT) unveiled an Internet-enabled feature phone, Nokia 230, which is touted as “perfect for taking and sharing selfies”. Nokia 230, which also comes in a dual-SIM model named Nokia 230 Dual SIM (for users in the habit of switching between phones or networks), is a successor to Nokia 130 from last year.
Both devices have an aluminum back cover, are available in two colors – silver and dark silver and have a 2.8-inch display, with a memory card support of up to 32 GB through microSD and Opera Store.
The key feature of the phone is that it is equipped with two 2-megapixel cameras, one on the back and one on the front. Both cameras are supported by a LED flash, making the device ideal for selfies.
The 2.8 inch display will make it easier for users to play videos. They can also listen to radio stations, or use the MP3 player for music. Also, the device is good for gaming as Opera Store consists of plenty of games.
The device is capable of supporting services, including Facebook FB, Twitter TWTR, Bing Search, MSN Weather and Opera's data-saving Mini Browser.
The phone is priced at $55 and will be available from December in India, Asia and the Middle East. Microsoft will launch the device in other markets around the world sometime in 2016.
Microsoft is trying to make its mark with economical devices and lure value-conscious consumers. These efforts to launch affordable handsets will help the company push into the smartphone market, thereby increasing its market share. Also, by offering economical devices, it is trying to expand its user base.
We expect the company’s initiatives to draw customers and gain traction in the global smartphone market. But then the Windows Phone still has a tiny market share in comparison to Apple’s AAPL iOS and Google’s Android mobile platforms.
Microsoft shares carry a Zacks Rank #3 (Hold).
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