Burson-Marsteller a part of Young & Rubicam Group, a subsidiary of WPP plc WPPGY recently announced the launch of the Burson-Marsteller Cuba Specialty Team for providing strategic consultancy related to entry into the Cuban market.
Closely monitoring the political and economic scenario in the U.S. and Cuba, the Burson-Marsteller Cuba Specialty Team aims to provide a varied portfolio of services to help clients analyze government policy developments in both countries. The team will consist of experienced professionals who will employ a multi-disciplinary approach to help clients plan and execute opportunities while building a business in Cuba.
The launch of the new team is a strategic move on the part of the company to take advantage of the U.S. government’s decision to reinstate diplomatic ties with Cuba. The company provides strategic consulting services and implementation support to help clients manage costs, and thereby gain a competitive advantage. Its consulting services include real-time analysis policy developments, strategic communications planning and execution, including digital and social media outreach. Considering the growing need for strategy consulting, it is expected that Burson-Marsteller's investments in building consulting capabilities will boost long-term growth.
WPP plc, together with its subsidiaries, provides advertising and communication services globally. The company operates through a number of established global, multinational and national advertising and marketing services companies.
WPPGY currently has a Zacks Rank #2 (Buy). Other stocks that are worth a look now include Clear Channel Outdoor Holdings Inc CCO, and Coupons.com Incorporated COUP, each sporting a Zacks Rank #1 (Strong Buy) and The Interpublic Group of Companies, Inc IPG, carrying a Zacks Rank #2.
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