Tesla Motors, Inc. TSLA always scores high in customer surveys and the results of a recent proprietary survey of 145 Tesla owners by Jefferies’ analysts are no different. The survey revealed that 85% of the brand’s owners plan to purchase a Tesla car again and 89% would buy another Tesla vehicle even if the $7,500 federal tax credits were not available for them. Moreover, 83% of the respondents would recommend a Tesla vehicle to their friends. In fact, 25% of the owners surveyed are not even considering the purchase of any other brand of vehicle.
Another major discovery of the survey was that all Tesla owners are not rich luxury car buyers as expected. Almost 70% of Tesla owners previously owned vehicles that cost less than $60,000. These people were willing to pay a 60% higher price to own a Tesla vehicle.
Moreover, 65% of the top 20 gasoline-powered vehicles considered by Tesla owners before buying a Tesla vehicle were priced below $60,000. Of these, 4 vehicles were priced below $35,000. However, nearly 54% of the owners were not interested in Tesla’s battery swapping program.
Tesla currently carries a Zacks Rank #3 (Hold). Better-ranked automobile stocks include The Goodyear Tire & Rubber Company GT, Fox Factory Holding Corp FOXF and U.S. Auto Parts Network, Inc. PRTS. Goodyear currently sports a Zacks Rank #1 (Strong Buy), while both Fox Factory Holding and U.S. Auto Parts carry a Zacks Rank #2 (Buy).
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