Ascena Retail Group Inc’s ASNA strong pace of expansion continues as it recently announced the opening of one more Lane Bryant outlet in California. The store, located at Westfield Culver City in Culver City, will open its doors to customers with an Exclusive Grand Opening Preview Event on Jun 4.
The company has announced a host of lucrative offers to attract shoppers to its new store. Customers attending the Grand Opening Preview Event at the California store will not only get an opportunity to check out the brand’s latest collection, but also meet pro-surfer-turned model Bo Stanley and celebrity stylist Art Conn. Additionally, buyers who make purchases worth $75 and over, on the preview day and in the following weekend, will get a #ImNoAngel tote free, till stocks last.
Moreover, shoppers who are unable to make it to the opening event can visit the store during the weekend and get a chance to win one of 50 Lane Bryant Gift Cards worth $25 each day.
Lane Bryant is a wholly owned subsidiary of Ascena that operates about 775 full-line and outlet stores in the United States, targeting plus-size women aged 30 to 45, and caters to women's sizes 14–28. The brand also operates online.
Ascena has been on a roll in terms of store expansion. Apart from Lane Bryant, the company has been implementing its store expansion strategy for its other brands as well. On May 26, Ascena announced the opening of a new dressbarn store in Miami.
With the continuous implementation of its store expansion strategy, Ascena aims to extend its presence and recognition across communities.
However, Ascena currently carries a Zacks Rank #4 (Sell). Better-ranked stocks in the same industry include American Eagle Outfitters Inc. AEO, Express Inc. EXPR and Citi Trends Inc. CTRN. While American Eagle and Express sport a Zacks Rank #1 (Strong Buy), Citi Trends holds a Zacks Rank #2 (Buy).
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