NASHVILLE, Tenn., May 27, 2015 /PRNewswire/ — Popular vegetarian cooking website Oh My Veggies has been acquired by 301 Digital Media, a digital media company that specializes in lifestyle content and provides third-party advertising and marketing tools to bloggers and websites. The purchase marks the first step in building a comprehensive online destination for vegetarian and other food-related content by 301 Digital Media, whose leadership experience includes Food Network, Food.com and Relish Magazine.

“I started Oh My Veggies as a personal blog, but as it grew in popularity and ultimately became my full-time profession, I started to see more untapped potential to market, monetize and create new business opportunities – but didn’t really have the know-how or time to tackle,” said Kiersten Frase, Oh My Veggies founder and now editor with 301 Digital Media. “With 301 handling the marketing, advertising sales, social media and technical aspects of the site, I’m better able to concentrate on creating the best, most useful content possible with my editorial team. Together, we can take Oh My Veggies where it should go.”

Oh My Veggies is a resource for vegetarian cooking, with a strong focus on recipes and topics geared towards those who live with a non-vegetarian or may be simply looking to cut down on meat.

“Kiersten has done a phenomenal job building Oh My Veggies into a popular, trusted resource in the vegetarian community. Pairing 301 Digital’s experience in the food and lifestyle space with her strong, “big-tent” editorial vision, together we can build the #1 destination for vegetarian content on the web,” said Matt Arceneaux, CEO of 301 Digital Media.

Oh My Veggies joins 301 Digital Media’s family of lifestyle destinations, including Wably (lifestyle & life hacks), Fanboy Report (male-centric lifestyle), Travel Tune, Carspoon, Celebrity Tune, Job Freaks and Bridal Tune. Collectively, the sites attract more than nine million unique visitors each month.

About 301 Digital Media
301 Digital Media is a Nashville-based company with the vision to bring quality content to the web. We build brands that align with the needs of a growing online audience. Our content is crafted to align user interest and advertiser demand in high-quality, engaging experiences that are optimized for mobile, desktop and tablet consumption, to reflect the changing digital consumer landscape. The company also operates 301ads.com, an advertising technology platform that enables publishers to increase yield by creating ad serving efficiencies. For more information, visit 301digitalmedia.com.

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SOURCE 301 Digital Media