MONTREAL, March 24, 2015 /CNW Telbec/ – Boutique La Vie en Rose Inc. is proud to announce that Groupe Bikini Village, which has been under creditor protection since last February 17, has accepted its offer to purchase a substantial portion of the company’s assets for an undisclosed amount.

The largest Canadian lingerie and swimwear retailer plans to continue operating the 48 stores included in the transaction under the Bikini Village banner as a separate network and maintain its multi-brand offer.

“We are happy to preserve the continuity of the Bikini Village banner, to keep the ownership in Canada and most of all save the 300 store jobs in these difficult times for the industry,” mentions François Roberge, President and CEO of Boutique La Vie en Rose Inc. “This acquisition will not only allow us to consolidate our position as the #1 swimwear retailer in Canada, but we also plan to take advantage of it to strengthen our international presence by exporting the banner outside the country.”

The acquisition of Bikini Village by Boutique La Vie en Rose Inc. is expected to close at the end of March. It is subject to the issuance of an approval and vesting order by the Superior Court before becoming official.

About La Vie en Rose
La Vie en Rose is the leading Canadian specialty lingerie and swimwear retailer catering to women. Acquired in 1996 by President and CEO François Roberge, the chain now counts nearly 180 boutiques nationwide, divided into three store concepts: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Since the beginning of its international expansion in 2004, La Vie en Rose has opened more than 90 boutiques outside Canada, in over 17 countries. Headquartered in Montreal, La Vie en Rose is a true Canadian success story and continues its international growth.

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SOURCE La Vie en Rose