Omnicom Collaborates With the Seattle Public Library

Zacks

Hornall Anderson, a part of Omnicom Group Inc.’s (OMC) the DAS Group of Companies, recently announced its intention to collaborate with The Seattle Public Library to further support the library’s mission of bringing information and ideas together and keeping its patrons satisfied.

The Seattle Public Library is one of the esteemed public libraries in the U.S. From tracking books to controlling costs and enriching the library content with newer additions, it remains committed to its customer's success. The Seattle Public Library Foundation and The Friends of The Seattle Public Library support this library for an enhanced customer experience. The Seattle Public Library remains focused on bringing in new innovative solutions to maintain its competitive advantage globally. Its lending, security and productivity solutions give librarians the flexibility to spend more time in an efficient manner.

With 26 branches spread across the city, the library circulated over 12 million items and had approximately 14 million visits in 2013. The branding and design firm Hornall Anderson with new branding initiatives and ideas will further help this library in its growth trajectory and help it to augment its revenues.

Omnicom is one of the largest advertising, marketing and corporate communications companies in the world. Omnicom has a strong track record of winning new clients and receiving additional deals from the existing ones. The company’s business mix is well-diversified geographically and benefits largely from the growing markets. In addition, the company’s efforts in controlling expenses and its strong global reputation are commendable.

Omnicom currently has a Zacks Rank #2 (Buy). Other stocks that look promising and are worth a look at present include YuMe, Inc. (YUME), Franklin Covey Co. (FC) and CBIZ, Inc. (CBZ), each carrying a Zacks Rank #2 (Buy).

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