LiveRamp, an operating arm of premium information technology services provider Acxiom Corporation (ACXM), and data-driven marketing firm Datalogix recently strengthened their long-term business association by signing an agreement that runs through 2017. The win-win deal is likely to be beneficial for both the companies and is expected to generate additional revenue-generating opportunities.
Datalogix will utilize the agreement to better serve its customers by leveraging LiveRamp’s data onboarding services. On the other hand, by extending the strategic partnership, LiveRamp will be able to provide an open onboarding service that connects the entire digital marketing ecosystem in tune with its corporate objective.
Over the years, Acxiom has emerged as a formidable player in the field of marketing services and technology. The company is including the latest digital platforms in its InfoBase platform to increase the accessibility of its products through various digital channels.
In November last year, Acxiom included Salesforce Analytics Cloud Ecosystem in all of its major business decision-making process in order to improve business insights. The new initiative will aid consumers to take informed decisions with critical inputs and technical analyses by combining own data with external data.
Through Acxiom’s Salesforce Analytics Cloud-based privacy-compliant consumer data and customer recognition technology, companies will be able to focus on their potential clientele with minimal switching cost for consumption.
Founded in 1969, Acxiom offers consumer data and analytics, information technology, data integration, and consulting solutions that enable clients to improve their decision-making processes and better manage customer relationships. Over the years, Acxiom has emerged as a formidable player in the field of marketing services and technology.
Acxiom has a diversified customer base that includes firms in the financial services, insurance, information services, and direct marketing, publishing, retail, consumer packaged goods, technology, automotive, healthcare, travel and telecommunications industries. The company utilizes a channel and media neutral approach to power more than a trillion transactions for its 7,000 global clients.
Acxiom currently has a Zacks Rank #3 (Hold). Other stocks in the industry that appear attractive at present include Rightside Group, Ltd. (NAME), EarthLink Holdings Corp. (ELNK) and Luxoft Holding, Inc. (LXFT), each carrying a Zacks Rank #2 (Buy).
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
To read this article on Zacks.com click here.
Get all Zacks Research Reports and be alerted to fast-breaking buy and sell opportunities every trading day.
Be the first to comment