In line with its strategic initiatives, focused on consolidation of stores, full-line sporting goods retailer DICK'S Sporting Goods Inc. (DKS), will soon unveil its renovated store at 304 Greece Ridge Center in Greece, NY. The store, covering an area of 57,000 square feet, is scheduled to open its doors on Oct 26.
The store will feature various enhancements such as a Women's Studio Apparel Department, a Baseball Shop, a Soccer Shop, a Running Center with a local event agenda, a Lacrosse Shop, a newly expanded Youth Footwear section, and expanded Brand Shops along with an efficient checkout facility.
Also, in order to attract customer traffic to its re-opened store during the opening day, DICK’S Sporting announced that the early birds will get an opportunity to open the DICK'S Sporting Goods Gift Locker.
We believe that the full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. The company’s in-store remodeling efforts, launch of shop-in-shop facilities and recruitment of more competent sales personnel have continually boosted its top line. Furthermore, the company is aggressively enhancing its e-Commerce capabilities to increase sales as well as market share in online retailing.
Moreover, DICK’S Sporting’s strategic measures of strengthening its store base and using technology to provide better services are likely to improve its relationship with present customers along with attracting new ones. These initiatives are also expected to effectively promote its products. We believe that the company will benefit from its in-store action and online growth plans as well.
DICK’S Sporting currently carries a Zacks Rank #3 (Hold). Better-ranked stocks in the same industry include Barnes & Noble Inc. (BKS) and Office Depot Inc. (ODP), carrying a Zacks Rank #1 (Strong Buy), as well as Bed Bath & Beyond Inc. (BBBY), with a Zacks Rank #2 (Buy).
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