Amazon(AMZN) is leaving no stone unturned to make its presence felt in the NoSQL database market. It recently added support for JSON documents to its highly popular DynamoDB service.
This new capability puts Amazon in cut-throat competition with substitutes from Microsoft Corporation (MSFT), Google Inc. (GOOGL) and MongoDB. To make itself more attractive, Amazon Web Services (AWS) has also expanded the storage and throughput limits on the DynamoDB free tier.
About JSON
For data generated by several web applications and situations which use Internet of things (IOT), JSON is the favored format.
MongoDB – Amazon’s formidable competitor – is the most favored database for storing, serving and querying JSON data. Its popularity emerges from its user-friendliness. It has also managed to raise over $200 million in venture capital. However, there have been doubts about its scalability.
AWS will enable the following things for JSON documents:
support for on-demand formation of global secondary indexes, object sizes of up to 400 kilobytes and a more convenient scaling on the throughput front.
It will also increase the free tier thresholds on DynamoDB to 25 gigabytes of data and will entertain more than 200 million requests per month.
Reasons for Supporting JSON
Looking at JSON’s increasing popularity among relational database vendors, supporting JSON appears a logical move on Amazon’s part. The association will give Amazon an opportunity to steal some of MongoDB’s market share.
Moreover, Amazon has managed to retain its competitive edge with this move. Notably, AWS’ foremost competitors in the cloud computing space – Google and Microsoft – both offer database services that are JSON document-friendly.
In August, Microsoft launched its new Azure DocumentDB service.
Amazon currently caries a Zacks Rank #4 (Sell).
Investors can also consider Mercadolibre, Inc. (MELI) which sports a Zacks Rank #1 (Strong Buy).
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