TD Ameritrade Holding Corporation’s (AMTD) subsidiary TD Ameritrade, Inc. has entered into a strategic partnership with Equity Administration Solutions, Inc. (‘EASi’). This latest move by the Omaha, NE-based online brokerage firm comes in line with its strategy to cater innovative solutions to corporate customers and their employees.
Based in Pleasanton, CA, EASi is one of the biggest firms in the world, providing software-as-a-service or cloud-based solutions for management of equity compensation to public as well as private firms. It is also a major company in offering administrative support for employee stock plans.
Per the agreement terms, TD Ameritrade will manage participant servicing for participating EASi stock plan clients, by employing EASi’s platform for accounts, administration and reporting and integrating with TD Ameritrade’s diversified brokerage services. The deal will aid plan sponsors in receiving accurate ‘end-to-end solution’ with ease and transparency. Also, it will enable the employees getting access to their stock plan data, investment tools and resources.
Per the director of Stock Plan Services at TD Ameritrade, Brian Burke, “By working with leading equity administration platform providers such as EASi, we can offer corporate clients a more customizable and transparent solution that combines a top administration platform with our brokerage tools, education and resources so employees can be in a better position to make decisions when it comes to managing their equity compensation.”
Our Take
Innovations in online trading, long-term investment in products and services, delivery of advanced customer services, creative as well as cost-effective marketing and sales, along with prudent expense management, are TD Ameritrade’s key strategies to boost trading and investing business. We believe the latest move will complement the company’s technology platform and help it in better serving its clients.
TD Ameritrade currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the finance space include Arlington Asset Investment Corp. (AI) and Moelis & Company (MC) and AllianceBernstein Holding L.P. (AB). All the three companies sport a Zacks Rank #1 (Strong Buy).
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