Appliance and electronics retailer, hhgregg, Inc. (HGG) plans to hire more than 450 home electronics and home appliances sales associates for its 228 stores to support the surge in business during the upcoming holiday season. The recruitment of the additional personnel will help it to provide better customer service and support seasonal business in stores.
hhgregg is accepting applications for holiday positions and seeks to hire both full-time and part-time associates by mid-October. In fact, the hiring will be considered for ongoing employment, and will not be restricted to the holiday season. This shows the company’s efforts to provide the best shopping experience to its customers, which in turn will boost sales.
hhgregg intends to make the most of the upcoming holiday season in order to boost its top line, which has been trending soft for more than a year. The company, on its part, is leaving no stone unturned to revive its struggling business. Initiatives such as product innovation, focus on developing brands, exit from underperforming businesses and store openings are some of the measures taken by the company to boost sales.
Last month, the company offered lucrative 30% discounts for Labor Day, i.e. the first Monday of September, which ran through Sep 6, 2014. In addition to 30%, the company is giving an additional 5% discount on purchasing appliances, furniture and Serta mattresses that are priced $497 and above (read: hhgregg, Inc. (HGG) Offers Discounts at Labor Day Sale).
Retailers normally derive majority of their sales during the back-to-school (August – September) and holiday seasons (November – December). They try all means to drive footfall. Be it early-hour store openings, promotional events, free shipping on online purchases or heavy discounts, retailers will try every trick to boost sales in the holiday season.
Like hhgregg, retail bellwethers such as Target Corp. (TGT), Wal-Mart Stores Inc. (WMT) and Kohl’s Corp. (KSS) have also announced their hiring plans for the upcoming holiday season anticipating heavy store traffic. While Target and Kohl’s plans to add 70,000 and 67,000 people to their workforce, respectively, Wal-Mart plans to hire 60,000 seasonal staff (read: All Eyes on Holiday Season: 3 Hot Retail Stocks to Buy Now).
hhgregg holds a Zacks Rank #5 (Strong Sell).
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