Tesla Motors, Inc. (TSLA) CEO Elon Musk has revealed on a social networking site that the company will make changes in its Model S cars, based on the suggestions made by a couple in a newspaper advertisement. The Southold, NY-based couple, who are Tesla car owners, wrote an open letter to Musk in a newspaper last week, requesting the addition of various safety and convenience-related features to its cars.
Some of the safety features requested include blind spot monitor, cross-traffic monitor and front and rear sound sensors. The couple also asked for a larger spot for receiving calls on the touch screen and the ability to make calls by speaking out the phone number. Among the convenience features, they requested that the cup holders be brought forward, the sun visor be resized for shorter drivers and the center console be redesigned. Additionally, they stated that automatic closing of the power charging cap on removal of the power cord would be a convenient option for Model S owners.
The couple also suggested that Tesla should start advertising its car to attract more customers. In response, Musk said that the company would incorporate some of the suggested changes. However, he did not clarify which of the suggestions would be implemented. The time-frame of the implementation is also not known.
Nevertheless, Musk’s response to the advertisment and openness in taking suggestions once again exhibits Tesla’s consumer-centered approach. The electric carmaker aims to facilitate the transition of the automobile market to environment-friendly electric vehicles.
Currently, Tesla sports a Zacks Rank #1 (Strong Buy). Other auto stocks worth considering include CarMax Inc. (KMX), O'Reilly Automotive Inc. (ORLY) and Fox Factory Holding Corp (FOXF). While CarMax sports a Zacks Rank #1, O’Reilly and Fox Factory have a Zacks Rank #2 (Buy).
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