Verizon Digital Media Services, a division of Verizon Communications Inc. (VZ), is now offering integrated infrastructure solution to e-commerce website owners. The e-commerce solution includes selected products comprising acceleration, security, edge intelligence and device detection.
We believe the addition of such new enterprise services will enable the company to fortify its presence in the emerging enterprise business and pave way for growth beyond the conventional already-saturated mobile services.
The core product is based on Verizon Transact, a global PCI-certified acceleration network for e-commerce customers, which partitioned from the global Internet, shields e-commerce websites from traffic and security hazards that impact the web.
In addition, the new infrastructure solution, which offers various services in a bundled package, also comes as an economic option for customers, compared to individually buying each product included in the package .
Apart from seeking organic growth through development of new products, Verizon has also been treading the inorganic path. The company entered into an agreement with Intel Corporation (INTC) in Jan 2014, to acquire the assets of Intel Media, a unit of Intel that offers Cloud TV products and services.
Further, to support growth in Digital Media Services, Verizon expects to aggressively promote key platforms like cloud, security, machine-to-machine and video delivery services. Additionally, the company seeks to strengthen its strategic services with the development of a new cloud services product suite.
Further, the launch of a mobile healthcare platform and targeted acquisitions are expected to enhance its capabilities in mobile video delivery, enhancing the competitive position of the company against rivals like AT&T, Inc. (T) and Sprint Corporation (S).
At present, Verizon has a Zacks Rank #3 (Hold).
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