Automakers are leading Interbrand’s list of 50 Best Global Green Brands for 2014. Not only do automobile brands occupy the top 4 positions in the list, but they also hold the maximum number of positions. 10 out of the 50 brands on the list belong to the automobile sector, compared with 7 each of FMCG and Technology and 5 from the Electronics sector. 4 brands on the list have diversified businesses, while the rest of the sectors hold 1 or 2 positions at most.
Green Automobile Brands
Ford Motor Co. (F) outranked last year’s winner Toyota Motor Corporation (TM) to earn the position of the Best Global Green Brand of 2014. Toyota managed to obtain the second position, followed by Honda Motor Co., Ltd. (HMC) and Nissan Motor Co. Ltd. (NSANY). BMW and Volkswagen AG (VLKAY) occupied the 13th and 16th positions, respectively.
Daimler AG’s (DDAIF) Mercedes-Benz ranked 24th, while General Motors Company’s (GM) Chevrolet brand came 32nd on the list of Best Global Green Brands for 2014. Hyundai Motor Company’s (HYMTF) namesake brand was last among the automakers in the list, with a rank of 40, while its Kia brand was ranked higher at 35.
Ford earned the top spot backed by its focus on environmentally responsible manufacturing. The automaker concentrates on waste reduction, water conservation and green manufacturing along with investing in alternative energy sources and fuel-saving technologies to protect the environment.
Chevrolet has entered Interbrand’s Best Global Green Brands list for the first time this year. The brand is reducing its environmental impact through carbon-reduction initiatives, increased use of renewable energy and landfill-free initiatives for its manufacturing facilities. Additionally, it produces electric vehicles such as the Spark EV and Volt.
About the Interbrand List
Interbrand selects the 50 Best Global Green Brands out of its annual list of Best Global Brands, which comprises 100 companies that have global operations and a proven record of delivering value to shareholders. For selecting the Best Global Green Brands, Interbrand uses a combination of consumer research (in terms of authenticity, relevance, differentiation, consistency, presence and understanding of environmental claims) and performance data collected from publicly available sources that are analyzed by Deloitte Consulting LLP (in terms of governance, stakeholder engagement, operations, supply chain, transportation and logistics, products and services).
Zacks Rank
Currently Ford, Honda, Daimler and Nissan carry a Zacks Rank #3 (Hold), while Volkswagen, Toyota and General Motors have a Zacks Rank #4 (Sell).
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