Enterprise data, analytics and software-as-a-service company Acxiom Corporation (ACXM) recently hogged the limelight for winning 15 prestigious Internet Advertising Competition Awards (IAC) for its diligent work with the top-tier customers. The awards significantly boost the image of the company and provide an impetus to deliver continued strong performances for excellence in Internet advertising.
Over the years, Acxiom has emerged as a formidable player in the field of marketing services and technology. The newly launched Acxiom Audience Operating System (AOS) campaign received two awards, including the Best Marketing Online Campaign and Outstanding Integrated Ad Campaign.
AOS is a powerful marketing platform, whereby marketers, agencies and publishers can plan, buy and optimize audiences across channels, devices and applications. This platform ties all the different sources of media channels and technology together targeting audiences and helping them to achieve better results. Further, Digital Impact, an integral part of AOS, allows cross-channel digital targeting and drives outstanding campaign performance. Also, marketers can create multi-channel targeting strategies using all the AOS partner channels, including display advertising, mobile and television.
Acxiom provides consumer data and analytics, information technology, data integration, and consulting solutions. Its products and services enable clients to use information to improve their business decision-making processes and effectively manage customer relationships. Moving ahead, the company is likely to be benefited from its well-diversified business portfolio in terms of geographies, products and markets.
Acxiom currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look now include Luxoft Holding, Inc. (LXFT), having a Zacks Rank #1 (Strong Buy), and CDW Corporation (CDW) and LivePerson Inc. (LPSN), both holding a Zacks Rank #2 (Buy).
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