Tesla Motors, Inc. (TSLA) was the highest trending car company in Google Trends in the U.S. in 2013, surpassing Ford Motor Co. (F), Toyota Motor Corporation (TM) and General Motors Company (GM), according to the latest information released by Google Inc. (GOOG). This means that Tesla witnessed the largest increase in search volume on Google in the U.S. since the previous year.
Volkswagen AG’s (VLKAY) Bugatti was the second highest trending car brand in 2013, followed by BMW’s MINI. Ford landed the fourth spot, beating Chrysler Group’s Jeep brand. Toyota and General Motors came in sixth and seventh, respectively, while Chrysler’s Dodge, Fuji Heavy Industries Ltd.’s (FUJHY) Subaru and Japanese automaker Mazda occupied the last three positions in the top ten.
The Google Trends list for 2013 excluded several leading car companies that were most searched in 2012, such as Honda Motor Co., Ltd. (HMC), Nissan Motor Co. Ltd. (NSANY), BMW, Volkswagen, Daimler AG’s (DDAIF) Mercedes-Benz and Hyundai Motor Company. However, it must be noted that Google Trends ranks companies on the basis of year-over-year increase in search volume, implying that the most searched companies in 2012 were at a comparative disadvantage against companies with lower search volumes in 2012.
Only Ford, Dodge, Toyota and Subaru from last year’s most-searched list managed to find a position in 2013’s Google Trends. Ford was the most-searched company in 2012 and witnessed the fourth largest year-on-year growth in search volume in 2013. This means that it has a good chance of being the most-searched car company in 2013 as well despite lagging Tesla in the Google Trends list.
Some automobile stocks worth considering include Tata Motors Limited (TTM), Ford and Honda. All these stocks hold a Zacks Rank #2 (Buy).
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