Google Expands Voice Search

Zacks

Google Inc. (GOOG) has now made Google Voice search service available in Germany, France and the U.K., with language support for German and French. The company has sent executives to these nations to demonstrate the voice-search technology.

Google Voice Search or Search By Voice is a Google product that allows one to use Google Search by speaking on a mobile phone or computer.

Google’s voice search app not only works on Android smartphones and tablets but also on Apple’s (AAPL) iOS devices. This facility can also be availed through the Google Chrome browser on desktops or laptops.

The app is somewhat similar to Apple's Siri digital assistant whereby, users click on a button, enter a query and the search result gets displayed on the screen. However, Google Voice Search may be considered better in some respects, the most significant of which is the response time. Google Voice Search is much faster than Siri, partly because it does the voice-to-text conversion directly in the app instead of sending the recorded voice to a server, converting the speech to text and then sending the text and search results back to the user’s device as Siri does. It also speaks out some replies so one can use the answers even when he is not looking at the screen.

Google reported gross revenue of $14.89 billion in the third quarter of 2013, up 5.6% on a year-over-year basis. The company has expressed its intention to increase investment in its core products in the future.

Currently, Google has a Zacks Rank #3 (Hold). Some better-ranked stocks in the technology sector include AOL Inc. (AOL) with a Zacks Rank # 1 (Strong Buy) and Facebook, Inc. (FB) with a Zacks Rank # 2 (Buy)

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