In an attempt to gain greater market share, integrated circuit products manufacturer Atmel Corporation (ATML) has been launching products at regular intervals. However, the latest announcement of a product launch on Oct 24 failed to cheer investors’ sentiment and the share price dropped 0.15% on Friday.
Atmel launched Atmel mXT640T, mXT336T and mXT224T devices under its maXTouch T series family of touchscreen controllers. These new devices support touchscreens ranging from 3.2" to 8.3" for mobile devices including smartphones, phablets and mid-size tablets.
These devices include features like 1mm passive stylus, maXStylus (active stylus), hover capability, moisture immunity and multi-finger glove support. The new T Series includes adaptive sensing technology with superior touch performance that provides users a seamless transition between a finger touch, hover, passive or active stylus, or glove touch.
The fast growing touch-sensing technology is one of the major growth drivers for Atmel's microcontroller business. The phenomenal growth of microcontrollers is driven by a widespread adoption of touchscreens and touchpads. The new product line of Atmel is an initiative to capitalize on this growing market.
Atmel is increasingly focusing on its core microcontroller business as it aims to target high-growth businesses. These controllers deliver high performance and lower power consumption.and are also claimed to be more effective than other available variants in the market.
Based in San Jose, CA, Atmel designs, develops, manufactures and sells integrated circuit (IC) products. These products include microcontrollers, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. Atmel produces non-volatile memory that stores information after power is turned off and combines this with microcontrollers, digital signal processors and other logic to meet the needs of its customers.
Atmel currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth considering in the industry include Freescale Semiconductor, Ltd. (FSL), Cirrus Logic Inc (CRUS) and Alpha & Omega Semiconductor, Ltd. (AOSL). While Freescale and Cirrus carry a Zacks Rank #1 (Strong Buy), Alpha & Omega carries a Zacks Rank #2 ( Buy).
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