Zacks Investment Research upgraded shares of The Pulse Network, Inc. (TPNI) from N/A to NEUTRAL on October 02, 2013, with a target price of $0.54.
The Pulse Network operates in the rapidly growing digital market space. It is a cloud based platform focused on content marketing and event solutions designed to improve clients' engagement with customers and generate leads for new opportunities. Secular trends are likely to be a positive tailwind for Pulse's growth, in our view. As the internet transforms the way buyers gather information and engage with vendors, relevant content is expected to become an increasingly more important marketing tool. Forrester Research projects spending on email, mobile and social media marketing will reach $15.7 billion in 2016, up from $4.8 billion in 2011.
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