Full-line sporting goods retailer DICK's Sporting Goods Inc. (DKS) took its store expansion plan forward with the declaration of a new store opening in El Paso, Texas. The celebration to mark the store opening will commence on Sep 20 and extend over the weekend.
Located at The Fountains of Farah – 8889 Gateway West Blvd – the store will be the company’s 20th outlet in the state of Florida and 532nd store across the United States. The store offerings will include over 40 suitable in-store services provided by DICK'S certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and more.
In order to attract customer traffic into its stores throughout the celebration period, DICK’S Sporting has announced a range of lucrative giveaways. The company will distribute Mystery Gift Cards in the range of $5–$500 to the first 100 adults in line on Friday and Saturday. Moreover, on Saturday, it plans to give a free Under Armour Inc.’s (UA) Tech T-Shirt to the first 100 adults in line. On Sunday, it will distribute free Scratch & Win cards to the first 100 adults in line.
In its last earnings release, DICK’S Sporting reiterated its plans to open 40 new namesake stores and relocate 1 of them during fiscal 2013. Of the total DICK’S Sporting stores slated to open, 7 have already been opened in the second quarter while 20 will be opened in the third quarter.
The company also intends to open 1 new Golf Galaxy store and relocate 1 Golf Galaxy store in fiscal 2013. Furthermore, DICK’S Sporting wants to open 1 True Runner store and 2 new Field & Stream stores in 2013.
We believe that DICK’S Sporting continues to progress well with its growth initiatives, which include expanding the store base and incorporating technological advancements to serve its clients better. The company leverages an extensive network of stores to effectively penetrate into target markets, which in turn, enable the company to generate healthy sales and gain a competitive edge.
Apart from expanding its store base, DICK’S Sporting is focusing on customer needs to generate opportunities that will boost sales. In order to make the shopping experience a convenient one, the company has introduced a new mobile application for iPhones and Android Smartphones that enable customers to locate DICK’S Sporting stores in any particular area and buy goods directly, using the application.
We believe that the company’s strategic measures of consolidating its store base and the use of technology to provide better services will enhance its relationship with present customers, attract new customers and effectively promote products.
Other Stocks to Consider
DICK’S Sporting currently carries a Zacks Rank #4 (Sell). Other stocks in the retail sector worth considering include Five Below, Inc. (FIVE) and Tractor Supply Company (TSCO). Both these carry a Zacks Rank #2 (Buy).
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