QuickLogic Corporation (QUIK) recently strengthened its Asian footprint by collaborating with Marubun Corporation, a renowned Japanese distributor. The company has entered into a distribution agreement with Marubun to widen the exposure of its customizable and catalog Customer Specific Standard Products (CSSPs) solutions in Japan.
Marubun provides a complete package of semiconductor solutions ranging from marketing to technology. Its business model hinges upon strong customer relationships at the point of contact between customers and suppliers and is likely to be in sync with QuickLogic’s collaborative customer engagement approach.
Marubun’s broad line of services as well as extensive sales, marketing and technical resources are expected to boost QuickLogic’s local presence. Moreover, Marubun’s huge customer base will likely help in bringing QuickLogic’s innovative and customized CSSPs to the fore.
The collaboration will likely facilitate QuickLogic to reach out to its target audience – Japanese mobile device customers.
QuickLogic has been expanding its presence worldwide to meet the growing demand for CSSPs. A few months back, the company opened a new office in Seoul, South Korea to capitalize on the
QuickLogic invents and offers customer-friendly software solutions to mobile and portable electronics Original Equipment Manufacturers (OEMs) and Original Design Manufacturers (ODMs), which collectively are called CSSPs. Generally, CSSPs allow manufacturers to produce customized products that can be launched quickly and have a longer market presence.
QuickLogic currently carries a Zacks Rank #3 (Hold). Better-placed stocks in the industry include ARM Holdings plc (ARMH), Avago Technologies Ltd (AVGO) and Diodes Inc. (DIOD). All of these stocks currently have a Zacks Rank #2 (Buy).
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