Coffee giant, Starbucks Corporation (SBUX), recently announced that its Evolution Fresh line of premium juices will now be available at the supermarket chain, Whole Foods Market, Inc (WFM). In addition, Whole Foods will also provide shelf space to the new Evolution Harvest line of premium snacks.
In addition to 12 popular Evolution Fresh juices, the supermarket chain will also stack two exclusive juices – Organic Ruby Roots and Organic Sweet Burn. The Evolution Harvest wholesome snack items will debut at the Whole Foods shelves. Thereafter, these premium nutritious bars, trail mixes and fruit snacks are expected to be rolled out in Starbucks stores across all major U.S. metropolitan markets in a couple of months.
Starbucks opened its first Evolution Fresh juice store in Bellevue, Wash. in Mar 2012, four months after it acquired Evolution Fresh, Inc. in Nov 2011. Evolution Fresh stores offers premium juices made from fresh, natural ingredients as well as other food items like wraps, salads, soups, vegetarian and vegan dishes and others. The juices are never heated and are made by a process called the High Pressure Processing (HPP) technology which preserves the flavors, vitamins and nutrients of the vegetable and fruits. Starbucks is looking beyond coffee and trying to incorporate more healthy products in its portfolio in order to meet the needs of the increasingly health-conscious Americans.
Evolution Fresh beverages are expected to be available in approximately 8000 U.S. Starbucks stores by the end of 2013.
Starbucks carries a Zacks Rank #3 (Hold). Other restaurateurs such as Burger King Worldwide, Inc. (BKW) and Cracker Barrel Old Country Store, Inc. (CBRL) are currently doing well and have a bright outlook. All these stocks carry a Zacks Rank #2 (Buy).
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