TORONTO, Aug. 26, 2013 /CNW/ – Heritage Financial Group Ltd. (HFGL), announced today that it has acquired a 50% stake in Calgary-based
VERICO Boomerang Financial Inc. (Boomerang Financial), a progressive
Canadian mortgage brokerage firm supporting the investment and
insurance advisor channel.

With this strategic acquisition, HFGL expands into the Canadian mortgage
industry and expands its share of the Canadian financial services
market. “More Canadian families will be able to take full advantage of
the competitive mortgage product that Boomerang Financial has to
offer,” says Scott McIndless, President and Chief Executive Officer of
Heritage Financial Group Ltd. “The acquisition is also expected to
result in greater efficiencies and most importantly, a wider range of
high quality financial products and services for our clients.”

“We are excited to partner with HFGL,” says Wayne Kainu, President of
Boomerang Financial. “This transaction provides significant and
immediate value for both our referral sources and customers as it gives
us the ability to strengthen our services and processing. In addition,
we can now implement volume-based discounting models for mortgage
rates, which we believe is a very enticing feature of the products.”

“With the Canadian government tightening mortgage rules, Canadians need
options, and more importantly they need to have various lenders compete
for their business,” explains Chris Cabel, Chief Executive Officer of
Boomerang Financial. “We specialize in presenting clients with
efficient financing solutions, and look forward to working with the
HFGL Group of companies.”

This new partnership takes effect immediately, making both companies’
services available to HFGL and Boomerang Financial clients.

About Heritage Financial Group Limited
Heritage Financial Group Limited (HFGL) is focused, through its
subsidiaries, on providing integrated financial services in Canada and
other select international markets and has total assets under
management and administration of $3 billion. HFGL’s subsidiaries
provide everything from portfolio management and advisory services, to
controlling one of the leading distributors of Canadian fixed-income
Registered Education Savings Plans (RESPS)^*. With an extensive network of Representatives they deliver progressive
financial solutions to help meet the future goals of Canadian families.

About VERICO Boomerang Financial Inc.
Boomerang Financial is a Canadian finance company and full service
mortgage brokerage, operating from coast to coast. Boomerang offers
clients professional advice and strategic financing to achieve the most
efficient financial solution. They also offer commercial financing as
well as capital commercial leasing. They are a Calgary based company
with offices in Toronto, and Vancouver.

* Heritage RESPs (Heritage and Impression Plans) are scholarship plans
issued under the sponsorship of Heritage Educational Foundation.
Heritage RESPs are offered by prospectus only, a copy of which can be
obtained from the registered dealer Heritage Education Funds Inc. at www.heritageresp.com. These securities may not be appropriate for all investors and are
subject to certain risk factors. See the prospectus for details.

This document and the information contained herein are provided solely
for information purposes, and are not to be construed as a solicitation
of an offer to buy or sell any securities or other financial
instruments in Canada or any other jurisdiction. No investment decision
relating to securities distributed by any Heritage Financial Group Ltd.
(HFGL) affiliate should be made on the basis of this document.

This document contains statements that constitute “forward looking
statements.” While these statements represent Heritage’s judgements and
expectations concerning the matters described, a number of risks,
uncertainties and other important factors could cause actual
developments and results to differ materially from HFGL’s expectations.

HFGL specifically prohibits the redistribution or reproduction of this
material in whole or in part without the prior written permission and
accepts no liability whatsoever for the actions of third parties in
this respect.

SOURCE VERICO Boomerang Financial Inc.