Nokia Corporation (NOK) expects to launch a Windows-based smartphone that will possess a 41 mega pixel PureView camera. The launch will bring to the forefront the innovative camera phone on the Windows platform that has been rumored for long.
According to media reports, the device has been coded as EOS and has a Xenon flash, OLED display, polycarbonate body and 32GB of internal memory. The smartphone is believed to be a fraction bigger than Nokia’s flagship Lumia 925 and is expected to be launched on Jul 11, 2013.
Last year, Nokia introduced its first PureView technology integrated phones with the launch of Nokia 808 PureView. This imaging technology is a combination of many pixels into one perfect pixel and provides a digital camera like effect. The smartphone also has a high resolution Carl Zeiss lens and was one of the last devices to run on Nokia’s Symbian operating system (OS).
The Finnish handset manufacturer states that the new smartphone will allow its users to zoom in three times better than its predecessor without losing any resolution.
In the last couple of years, Nokia has fallen behind in the smartphone leadership race, which has been mainly dominated by Apple Inc.’s (AAPL) iPhone and Samsung’s Galaxy range, which runs on Google Inc.’s (GOOG) Android platform. Nevertheless, the company’s decision to join forces with Microsoft Corporation (MSFT) is finally paying off as the latest range of Lumia has performed better than its predecessors.
Although Nokia has taken a long time to incorporate the PureView technology into the Windows phone operating platform, we believe that the launch timing is perfect for Nokia as demand for its Windows-based phones are currently picking up. However, it will take time for the smartphone to gain wide acceptance as such a high resolution camera technology has not been tested in a major OS yet.
Nokia currently carries a Zacks Rank #3 (Hold).
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