IDAHO FALLS, Idaho, May 8, 2013 /PRNewswire-iReach/ — Acquisition Overview

Pay-Per-Click Advertising Firm, Get Found First, has announced its acquisition of Qualityscores.com and 15 additional online marketing websites. The purchase includes an oAuth web application designed to aggregate Google Adwords quality scores and displays the metric’s impact on Adwords pay-per-click marketing accounts. This web application will be hosted on the Qualityscores.com website.

Public Launch of Quality Score Aggrigation Tool

Get Found First anticipates a publicly available Alpha launch of Qualityscores.com’s web application in summer 2013. The alpha version of this tool is currently offered free of charge for the duration of the alpha release to individuals who subscribe in advance via the qualityscores.com website.

Get Found First will use be using Qualityscores.com and its associated web application to further improve services it renders to clients.

About QualityScores.com

Qualityscores.com and the quality score aggregation software were previously owned by James Zolman; a serial entrepreneur, PPC (pay-per-click) industry leader, and VP of Marketing and Operations at BrandedHoldings.com.

Regarding Qualityscores.com, James Zolman is quoted as saying, “Quality [Scores] can not wait a moment longer. Advertisers NEED the toolset behind QualityScores.com YESTERDAY!”

About the Quality Score Metric

Google’s advertising platform, Adwords, uses the quality score metric to help determine ad rank and positioning within the search results. Theoretically, the improvement of quality scores can reduce cost per ad click by up to 30% and improve advertising reach. Conversely, if a quality score drops to its lowest level advertisers on Google Adwords can pay up to 600% more than their competitors.

According to Google Trends, between January 2010 and January 2013 the search volume for the term ‘improve quality score’ increased by over 70%. During the same time period the search volume for the term ‘low quality score’ increased by over 50%.

Currently, Google does not aggregate quality score data. Lack of aggregation prevents pay-per-click advertisers from tracking quality score progress on either a micro or macro level within their Adwords accounts.

QualityScores.com and Additional Aquisition’s Future

Qualityscores.com’s web application will contain a complete dashboard for online marketers to track, measure, and compare extremely large sets of quality score data. Get Found First anticipates future development on the web application will add statistical analysis and increasing sophistication.

All other online marketing web properties obtained in this acquisition will assist Get Found First in its education and marketing efforts.

Media Contact: Mark Jensen, Get Found First, 208-991-3463, mark@getfoundfirst.com

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SOURCE Get Found First