MONTREAL, May 1, 2013 /CNW Telbec/ – Aegis Media (“Aegis”), the world’s
leading, media and digital communications specialist, today announced
the expansion of iProspect with the acquisition of nvi (“nvi“), a market leader in performance marketing strategies in Canada.

nvi, with offices in Montreal and Toronto, is a specialist performance
marketing agency whose focus is on search marketing and digital
performance media. Established in 2005, nvi has built a fast-growing business, with a diverse client base
including, Allstream, RONA, Club Med, Michael’s and Chapters/Indigo.

Aegis Media Canada currently comprises Carat, Vizeum and Isobar. nvi will join Aegis Media’s iProspect network, expanding the brand
throughout Canada. iProspect is the global leader in search and digital
performance marketing.

“nvi is a market leader in search and digital in Canada,” said Nigel Morris,
CEO Aegis Media Americas & EMEA. “The Canadian performance market is
evolving at a rapid pace and this acquisition will make us very well
positioned to harness this growth.”

The nvi acquisition will increase Aegis Media’s Canadian digital revenue by 15%
and by as much as 33% in the Quebec market. In the process, iProspect
will also become one of the largest Tier1 bilingual digital teams in
Canada.

iProspect Global President, Rob Murray said “We are excited to welcome
the nvi family into our Canadian team, to pursue our mission of providing
clients and the market with top-performing service, technology and
solutions that generate true business value.”

nvi co-founder Guillaume Bouchard, who will take on the role of CEO
iProspect Canada, said “To be chosen by the largest search agency in
the world is a unique opportunity for the nvi team and an amazing
recognition for the hard work that everyone has accomplished over the
last eight years in Canada. The core values and culture of Aegis Media
fully embrace our vision of digital performance and we are proud to be
the growth platform for iProspect Canada.”

“We have found an excellent partner in nvi to accelerate iProspect in Canada,” added Annette Warring, CEO Aegis
Media Canada. “It’s a terrific team with a strong approach to
performance marketing, which together with the iProspect best
practices, will make for a truly differentiated offering in our
market.”

About Aegis Media www.aegismedia.com
Aegis Media is a leading, global media and digital communications
specialist whose vision is to Reinvent the Way Brands are Built. Through its five global network brands of Carat, Vizeum, Isobar, iProspect, Posterscope, Aegis Media helps clients reach their consumers and achieve their
goals through communications services that include digital creative
execution, media planning and buying, brand tracking, social media
activation and marketing analytics. Aegis Media’s operations worldwide
are overseen by Dentsu Aegis Network Ltd., a governance body
headquartered in London. This governance body also oversees the
operations of Dentsu Network, which manages all of Dentsu’s other
global business operations outside of Japan.

About iProspect www.iprospect.ca
iProspect is a leading global digital performance agency. The company
helps many of the world’s most successful brands maximize their online
marketing ROI through research, paid search, social media strategy,
search engine optimization, display media, comparison shopping engines,
conversion optimization, mobile marketing and attribution modeling and
management, and other digital performance related services. iProspect
was named iMedia’s 2012 Best Agency for Performance Marketing and Ad
Age’s ‘Best Places to Work’ for three consecutive years. Representing a
diverse global footprint, iProspect has 55 offices in 40 countries with
1,725 employees.

About nvi: www.nvisolutions.com
With offices and staff in both Toronto and Montreal, nvi is a full service digital agency focusing on clients’ performance. The
agency relies on its internal tools, diversified and experienced staff
who are part of the largest bilingual team of digital marketers in the
country. nvi is highly respected for its business ingenuity and
strategic executions.

SOURCE Aegis Media

Image with caption: “iProspect Canada (CNW Group/Velocity) (CNW Group/Aegis Media)”. Image available at: http://photos.newswire.ca/images/download/20130501_C2627_PHOTO_EN_26241.jpg