PITTSBURGH, Feb. 6, 2013 /PRNewswire/ — GiftCards.com, the online leader in gift cards, today announced the acquisition of GiftcardGirlfriend.com, the internet’s only guide to gift cards. Shelley Hunter, founder of GiftcardGirlfriend.com, will be incorporated into the GiftCards.com team as Content Manager, responsible for all brand content.

The integration of Hunter’s practical gift card advice plus inspiring gift card suggestions combined with GiftCards.com‘s existing portfolio of gift card products and services, solidifies the brand’s leadership position in the online gift card market. Gift card shoppers will soon enjoy one-stop shopping on a single site, full of creativity and easy access to a gift that is convenient for both the giver and the receiver.

“Consumers are increasingly looking for advice on best gift cards to give and for ways to deliver gift cards creatively,” says GiftCards.com CEO, Jason Wolfe. “By acquiring GiftcardGirlfriend.com and hiring Shelley to represent our brand, we’re able to offer consumers the inspiration they seek plus the technology they need to discount gift cards, sell their gift cards for cash, purchase custom-designed gift cards, and more, all in one place.”

Hunter is equally pleased with the acquisition. “I was a fan of GiftCards.com before they acquired my business. Now I can represent and influence the tools I formerly just directed people to try. I’m excited to share my passion for gift cards with a broader audience.”

Gift Card Girlfriend‘s History:

Shelley Hunter is a wife and work-at-home mother of three children. She initially created the website to share her signature style of turning any gift card into a thoughtful gift. Along the way, she realized that consumers wanted more help than that—they want insight on ways to avoid gift card pitfalls such as fraud, fees, and the nagging feeling that a gift card will be construed as a thoughtless gift. A former IT professional in financial services, Shelley loves to give (and receive!) gift cards.

About GiftCards.com

GiftCards.com is the online leader in gift cards, corporate incentives, group gifts, and discount gift cards to hundreds of today’s most popular retailers. GiftCards.com is the exclusive website to offer payment association branded gift cards to over 4 million local retailers, including restaurants, apparel retailers, car washes and more.

SOURCE GiftCards.com