Strategic deal creates 3^rd largest mobile sports app audience in the United States behind ESPN and
Yahoo!

TORONTO, May 12 /PRNewswire-FirstCall/ – Score Media Inc. (TSX: SCR), home of ScoreMobile , one of the world’s leading, comprehensive multi-sport apps, today
announces that it has acquired rival offering, SportsTap. The deal
reinforces Score Media’s position as a definitive market leader in
smartphone sports apps.

Launched in 2007, SportsTap, like ScoreMobile, was one of the early
sports app innovators. Its ad-supported iPhone and Android apps have
been widely adopted and enjoyed by sports fans across North America.
SportsTap is currently the 3^rd most popular free sports app on Android¹ – the fastest growing mobile platform – right behind the 2^nd most popular free sports app, ScoreMobile.

According to comScore’s MobiLens™ March 2011 report which ranks mobile
sports app audiences in the United States, the combined monthly
audience of ScoreMobile and SportsTap would rank as #3 behind ESPN and
Yahoo! and ahead of competitors FOX and CBS.²

“ScoreMobile’s acquisition of SportsTap brings together two innovative
and popular services and positions us well to deliver even more
exciting experiences for sports fans and creative solutions for our
advertising partners,” says Benjie Levy, Executive Vice-President &
COO, Score Media Inc. “This deal further cements our position as a
mobile sports leader among the world’s premier sports brands.”

The strategic acquisition of SportsTap adds to Score Media’s growing
portfolio of mobile apps which includes ScoreMobile, ScoreMobile FC and
theScore iPad Edition and increases its global monthly unique user
base to more than 3 million.

Score Media plans to operate SportsTap as a stand-alone application.

Financial terms of the deal were not disclosed.

For more information on ScoreMobile, visit: www.thescore.com/scoremobile/

About Score Media Inc.
Score Media is a media company committed to delivering interactive and
authentic sports entertainment. Score Media’s primary asset, theScore
Television Network (“theScore”), is a national specialty television
service providing sports news, information, highlights and live event
programming in more than 6.8 million homes across Canada. The Company’s
digital media assets include theScore.com, theScore iPad Edition and
the industry leading mobile sports applications ScoreMobile,
ScoreMobile FC and SportsTap which reach over three million unique
users per month. Score Media also operates theScore Satellite Radio
which is available across North America on SiriusXM. Growing from a
team of 60 in 1997 to over 270 employees in 2011, Score Media is a
revolutionizing interactive media company.

Forward-Looking Statements
Certain statements made in this news release constitute forward-looking
statements. When used in this news release, the words “anticipate,”
“believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and
“should” and similar expressions, as they relate to Score Media or its
management, are intended to identify forward-looking statements. These
forward-looking statements are not historical facts but reflect Score
Media’s current expectations concerning future results and events, and
relate to, among other things, anticipated financial performance,
business prospects, strategies, regulatory developments, new services,
market forces, commitments and technological developments. By its
nature, such forward-looking information is subject to various risks
and uncertainties, including risks related to the nature of the
specialty service television industry, the regulatory environment, the
dependence of Score Media on broadcast distribution undertakings,
programming and production costs, general economic conditions, reliance
on key personnel, management of growth, competition, Canadian ownership
restrictions, Score Media’s concentrated shareholder base and others
including those discussed in Score Media’s annual information form
filed with applicable securities regulators and available on the SEDAR
website (www.sedar.com), which could cause Score Media’s actual results and experience to
differ materially from the anticipated results or other expectations
expressed in this news release. Readers are cautioned not to place
undue reliance on this forward-looking information, and Score Media
disclaims any intention or obligation to update publicly or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise unless required to do so by applicable law.

¹ “Android Market,” May 9, 2011, https://market.android.com/apps/SPORTS.

² Source: comScore Inc, MobilLens US, March 2011 (3 Month Avg.),
Potential reach with duplication, Mobile Brands: News – Sports –
Application

SOURCE Score Media Inc.