NEW YORK, July 24, 2012 /PRNewswire/ — Excel Corporation (OTC Bulletin Board: EXCC) announced today the execution of a non-binding term sheet for the acquisition of ShoutOmatic. Excel and ShoutOmatic anticipate consummation of the acquisition transaction to occur after completion of due diligence and execution of a definitive agreement.

ShoutOmatic, a groundbreaking and patent pending social technology, allows users to record and broadcast audible voice status updates or “Shouts”. “Shouts” can then be shared via Twitter and Facebook streams, Google+, Pinterest, Tumblr, websites, and blogs. In the offline world, the same “Shouts” can be shared via unique “Shout” QR codes on everything from POP displays to product packaging. ShoutOmatic users can share voice/text/photos and location all from one “Shout”.

“We are beyond excited to be working with this kind of inspiring and revolutionary technology,” said Robert Stone, VP Licensing at Excel Corporation. “The capabilities and applications of a ‘Shout’ are endless for brands, retailers, celebrities and politicians. Nothing can replace the sound of your voice or the way it impacts those who hear it. You can’t get emotion or sarcasm easily via text. We know that ShoutOmatic will be the next big thing in social media!”

Excel anticipates that upon completion of the acquisition, ShoutOmatic will significantly increase the engagement factor between brands and their consumers by amplifying the social message to go beyond the internet’s limit and reach traditional print media at the same time. Other avenues of use will include marketing and informational collateral such as ticket stubs, merchandise, bobble-heads, comic books, Twitter backgrounds, POP displays, product packaging, posters, billboards, ads, and more.

Examples of ShoutOmatic in the marketplace currently include Thomas Jane, star of HBO’s “Hung”. Jane is an avid comic book collector and reseller and he uses ShoutOmatic to record audio commentary about his favorite comic book covers. He then prints the “Shout” QR code on the jackets of the comic book so fans can scan it and hear his voice message instantly while viewing the comic book. Other celebrity users include: Khloe Kardashian, Tyrese Gibson, Jeff Gordon, Bo Bice, Tommy Lee, Sara Bareilles, Charlie Murphy, and DJ Clue.

“Social media success for brands and celebrities depends greatly on their ability to engage with their fans and followers in an authentic manner,” said Norm Levy, ShoutOmatic founder. “ShoutOmatic is the next logical step in social media and I am thrilled to work with Excel because our voice technology will be exploited across all social networks and amazingly across all offline creative messaging venues as well.”

About ShoutOmatic

Founded in 2010 by serial entrepreneur Norm Levy, ShoutOmatic is an innovative, patent pending social technology that allows users to record and broadcast audible messages, known as “Shouts”, to their social networks. ShoutOmatic also utilizes unique QR codes on everything from POP displays to product packaging, allowing individuals and businesses to share voice/text/photos and location all from one “Shout” to their followers. For more information visit: http://ShoutOmatic.com

About Excel

Excel is a publicly traded licensing, merchandising, and distribution company, focused on bringing national and international brands to the retail marketplace through licensing opportunities including the representation of brands, trademarks, designers, events, and personalities of high standing in the industry. Excel’s key executives have over 30 years of licensing experience and have established programs at retail which have generated sales of over one billion dollars cumulative.

For further information on licensing and branding opportunities with Excel please contact:

Robert A. Stone
Vice President – Licensing
Excel Corporation
1384 Broadway
New York, NY 10018
rstone@excelbranding.com

Note: This news release contains “forward-looking statements” within the meaning of the federal securities laws and is intended to qualify for the Safe Harbor from liability established by the Private Securities Litigation Reform Act of 1995, including statements regarding Excel Corporation’s current and intended operations and restructuring plans. These plans and statements are based on management’s estimates and assumptions with respect to future events and are believed to be reasonable, though are inherently uncertain and difficult to predict. Actual results could differ materially from those projected as a result of certain factors. Excel Corporation undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

SOURCE Excel Corporation