CARSON CITY, Nev., May 4, 2011 /PRNewswire/ — Rapid Fire Marketing (Pink Sheets: RFMK) announced today the new ruling by the FDA last Monday to regulate electronic cigarettes as tobacco products is a huge victory for Bionic Cigs. Being regulated as a tobacco product instead of regulation under significantly stricter rules for drug-delivery devices will make market penetration much easier for Bionic Cigs.

Electronic cigarettes such as Bionic Cigs, continue to gain popularity all across the globe. Nearly 46 million Americans smoke cigarettes. About 40 percent try to quit each year, according to the Centers for Disease Control and Prevention.

Electronic cigarettes have grown from a few thousand users in 2006, when they were first introduced to several million users in 2011. A number of makers and distributors of electronic cigarettes state that tens of thousands of new users are switching to the safer alternative every week.

Users say that electronic cigarettes address not only the nicotine addiction, but the behavioral aspects of smoking. With an electronic cigarette, the holding of the ‘cigarette,’ the puffing, and seeing the smoke come out is a much more satisfying experience than patches and pills. There are far fewer risks and chemicals involved with electronic cigarettes when compared to the more than 4,000 chemicals found in standard cigarettes.

“Bionic Cigs will benefit in a big way given the FDA ruling. It will free our company and industry from the constraints of being classified as drug delivery which is accompanied by substantial regulation and red tape,” said a company spokesperson. “Our sales at Bionic Cigs continue to increase and we are going to launch an aggressive new marketing program this week. We expect to achieve, as the objective, substantially more sales in the coming months,” the spokesperson concluded.

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SOURCE Rapid Fire Marketing