Sure Fit Inc. Acquires Patio Armor Brand
Purchase Complements Company’s Portfolio of In-home Covers with Outdoor Product Line
PR Newswire
NEW YORK, Nov. 30, 2011
NEW YORK, Nov. 30, 2011 /PRNewswire/ — Sure Fit Inc., the leading manufacturer and marketer of slipcovers, furniture covers and other home accessories, announced today it has acquired the assets of the Patio Armor brand of covers for patio furniture, barbecue grills and other outdoor products from Trilink Global, LLC. Financial terms of the transaction were not disclosed.
“The Patio Armor brand will immediately strengthen our portfolio of solution-oriented covering products for the home,” said Hugh Rovit, chief executive officer of Sure Fit. “This acquisition is an excellent fit with our stated growth strategy to expand our category leadership position thru both organic means as well as synergistic, bolt-on acquisitions that (a) expand our product line with complementary brands and categories, (b) increase and extend our market penetration and (c) provide for sourcing, operational and distribution synergies,” he added.
Tom Atchison, who has served as Director of Sales of the Trilink business since 2008, has joined Sure Fit as Vice President of Sales – Outdoor Division.
ABOUT SURE FIT INC.
Sure Fit Inc. is the nation’s leading provider of ready-made slipcovers and home solutions since 1914. Sure Fit’s longstanding position as the premier producer of ready-made slipcovers and coordinating accessories is based on their history of providing value-added decorating and protection solutions in a broad range of styles to meet the needs of the widest range of consumers.
Sure Fit’s product line includes slipcovers for sofas, loveseats, chairs, wing chairs, dining room chairs, recliners, ottomans, futons and folding chairs, as well as furniture throws. Additionally, Sure Fit carries coordinating decorative pillows, curtains, rugs, lamps, furniture, pet solutions and kitchen decor. Sure Fit’s design team takes its fabric direction from the upholstery market, offering the latest styles in machine-washable fabrics including stretch knit, faux suede, cotton, denim, damask and more for both box cushion and T-cushion furniture. For more information and to shop products, go to www.SureFit.com
SOURCE Sure Fit Inc.
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