NCR Ushers in E-ticket Service (AAPL) (NCR)

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NCR Corp. (NCR) has launched a series of new products this year. The products have served a number of verticals from financial to retail, and the company is now targeting the entertainment segment through its Usherman services.

Ushers generally work in theaters, stadiums, symphony halls and other recreational places. Patrons hand their tickets to ushers, who lead or direct them to their seats.

NCR’s latest solution will speed up the checking of e-tickets in the auditorium, thereby making the task of ushers much easier. With this application, ushers can scan and retrieve tickets that movie patrons have printed at home or downloaded to their Smartphone devices. The service is readily available with the Radiant Point of Sale (POS) solution and hence can be located anywhere within a theater/stadium.

NCR Corp. inherited Radiant’s POS hardware solutions when it acquired the company in August 2011 for $1.2 billion in cash. Radiant Systems Inc. is an ace provider of cash registers and other point-of-sale devices for the retail and hospitality industries.

Usherman has also been made easily deployable through Apple Inc.’s (AAPL) iPod Touch 4G, thereby making the job of downloading the same hassle free.

NCR Corp. also reported that the service already has a taker, namely Cobb Theatres. Usherman has been well received by movie-goers at Cobb Theatres, raising optimism at NCR for future deals from other entertainment businesses.

NCR reported decent third quarter results, with revenues improving across all business segments. Moreover, revenue growth was witnessed across all major geographical regions. The company has an upbeat guidance for the fiscal year, with solid growth expected across all its businesses. The order trend also remains encouraging at NCR.

We are optimistic about the growth trajectory in the company’s core financial and retail business, product launches and the recently acquired Radiant business. Although we acknowledge some uncertainty in its entertainment segment, this is not material enough to completely offset the strength in NCR’s fundamentals.

NCR has a Zacks #3 Rank, implying a short-term Hold recommendation.

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