LONDON, Sept. 28, 2011 /PRNewswire/ — The GSMA has launched its prestigious 17th Annual Global Mobile Awards, which recognise excellence, achievement and innovation within the mobile communications industry, and will culminate in a presentation at the GSMA Mobile World Congress in Barcelona on Tuesday 28th February, 2012.

New categories have been introduced to reflect developments and innovation across the entire mobile ecosystem, including applications, services, devices and technology, with a specific focus on social and economic development in the ‘Green’ sector.

“The ‘Green Mobile Award’ highlights the importance of the role of mobile on the environment through services, initiatives, policies and products that impact or improve areas such as energy efficiency, alternative energy sources, recycling, conservation, travel, manufacturing and logistics cost reduction, and eco-friendly consumption,” said Michael O’Hara, Chief Marketing Officer, GSMA.

Eligible entrants in this category include organisations that serve the mobile ecosystem around the world, including mobile operators, manufacturers and product, service or network providers. Entries will also be accepted from those outside the industry that demonstrate the use of mobile platforms as an integral part of their eco-friendly networks, policies, programmes and initiatives.

Further details for the ‘Green Mobile Award’ award can be found here. A full list of categories, criteria and entry details is available on the Global Mobile Awards website at www.globalmobileawards.com. The deadline for entries is Wednesday 30 November 2011, with a shortlist of nominations announced in January 2012. For specific inquiries on the Global Mobile Awards, please contact: awards@globalmobileawards.com.

About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Congress.

For more information, please visit Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at www.gsmworld.com.

SOURCE GSMA